Marla Lepore

Marla Lepore is a seasoned writer, editor and marketing communications professional who conceptualizes and delivers results-driven marketing campaigns and tactics. She has more than 15 years of experience in corporate communications, with particular expertise in marketing writing, sales tools, public relations, lead generation programs and event planning.

Marla guides clients on marketing and public relations planning for both traditional and new media in addition to providing high-impact tactics such as collateral, newsletters, white papers, case studies, marketing content, editorial writing, media pitches and press releases. Active in social media, she helps clients navigate new and emerging technologies to cement client loyalty, reach broader audiences and leverage the most successful and cost-effective tools for their business.

While Marla works with clients across a variety of industries, she specializes in helping B2B organizations increase brand presence and effectively position and differentiate their products and services in a crowded marketplace. Because she understands the dynamics of a consultative, solutions-oriented sale, she forms productive partnerships with B2B sales teams, giving them the right collateral, tools and messaging to make their jobs easier.

Before founding Marla Ink Productions, Marla served as Vice President of Marketing for ELI, a training company, where she was responsible for planning and directing all strategic marketing, communications, public relations, client service and branding activities. Among her accomplishments, she developed and oversaw the company's 20th anniversary conference; secured expert interviews with national publications such as the New York Times, the Christian Science Monitor and Inc. Magazine; and managed the redevelopment of the company’s website.

Before joining ELI, Marla was the Director of Marketing for NAI/Brannen Goddard Company, a commercial real estate firm, and Manager of Creative Services at Burnham, an international logistics company. She has been published in industry trade journals and has written, co-written and ghostwritten numerous articles, white papers and editorials.

Marla received a Bachelor of Arts degree in English with a concentration in Writing from Tulane University in New Orleans. She completed the Leadership Development Program at the Center for Creative Leadership and is an active member of the International Association of Business Communicators (IABC).