Heighten
Companies, regions and business units in the Heighten stage of
growth are seeking another wave of growth.
These organizations are expanding into new market segments and need to identify the segments that will be the most fruitful. They need to determine the best distribution channels, establish the channel network and ensure the market expansion does not cannibalize existing revenue streams or create conflict with other established channels.
A sound sales channel segmentation approach with clearly defined distribution sources is vital at this stage.
Sample Solutions- Distribution analysis and profile development
- Distribution policies and governances
- Channel management
- Key client and executive sponsorship programs
- Global expansion strategies
- Alliance and referral program strategies
